Do you operate your landscaping or lawn care maintenance business round the clock for months? But then winters bring in the snow and you’re left facing a lull period? Well, it’s time to make the most out of winters by building a thriving snow business.
Most residential and commercial landscaping businesses witness a dip in the revenue during the winters and look forward to the summer, fall, & spring again when landscaping jobs are in full swing. In such a scenario, expanding to snow removal and management services sound like a great idea.
Scroll down to get useful tips on how you can expand to snow management services and make this upcoming snow season profitable for your landscaping business.
1. Stop Worrying, The Business Potential is HUGE
According to IBISWorld (industry research firm), the revenue for the snow plowing services industry in the US is estimated to be at $20.5 billion in 2021. We bet you would want a piece of this pie, especially since this converts your seasonal business into a year round business.
2. Existing Customers Are The King, Focus on Quality Upselling
This is the right time to target your existing customers for their potential snow removal needs during the winters. You can start looking at the existing sites you are working on for their snow potential. Try to get your snow management bids out in the market as early as possible.
3. Send Accurate Bids by Auto-Measuring The Property
Sending bids without preparing accurate estimates is ill-advised. Measuring the driveways and sidewalks physically can be a challenging task. Especially large, complex properties that span many acres, like HOAs and college campuses, with time running short and your customer already getting a bulk of bids, it makes sense to use an automated software to measure the property for snow estimations. With such software, you can stop worrying about accurate measurements and focus on other aspects like winning more bids for your business and nurturing relations with potential customers.
4. Check Historical Weather Data For Operational Planning & Preparing Estimations
Checking historical weather data in your geographical area of work can help make better estimations. Knowing the frequency and inches of snowfalls on average each year can help you offer competitive seasonal pricing. This data is also important for equipment planning and figuring out how many employees you will need to have on staff. You can check the weather data through the NOAA website and get reports for the selected years delivered to your mail.
5. Upskill Your Crew to Handle Different Equipment
When it comes to snow management, the equipment you use makes a huge difference. Keeping abreast of the latest trucks and equipment in the market is of course beneficial. And when you decide to upgrade your equipment, make sure that you are also upskilling your team at the same time to handle that equipment. Also you can research what equipment can be utilized in both landscape and snow removal services. So, if you are planning to get new trucks for your landscape business, then purchase those which will also best serve your snow removal needs.
Pro Tip: Send out bids based on inches of snow to clear and how many site visits it’d require for the entire snow removal job. And set your tolerance level of when to start the removal job in the bid itself.